LVMH Moët Hennessy • Louis Vuitton S.E. | AQUISITION PACKAGE
LVMH MOËT HENNESSY-LOUIS VUITTON
The Task: Assist Bernard Arnault, Chairman of Moët Hennessy-Louis Vuitton, with the acquisition of a 49% stake in EDUN; convince the French luxury giant that taking its first serious steps into ethical fashion would enhance their portfolio.
The Strategy: Disrupt long-held concerns among high-level LVMH executives who perceived “ethical” and “green” fashion as anti-luxury by encapsulating the EDUN brand portfolio into a luxurious yet organic package.
The Result: A richly tactile visual tour that could be held, experienced, shared and discussed over the course of several meetings. The deal went through.
CATALOG VANITIES | Creative Direction • Photo Direction • Art Direction • Production