Magnolia Dogpatch, San Francisco CA

Experiential interior design uses rich textures and unique lighting concepts to tell a completely new story for Magnolia Dogpatch

Magnolia Dogpatch, also known as Smokestack at Magnolia Brewing, is a one-of-a-kind brewery and restaurant tucked into San Francisco’s post-industrial Dogpatch neighborhood. The building was originally a factory owned by the American Can Company, the corporation that manufactured the world’s first beer can.


Showcased on Design Sponge* + all major San Francisco Bay Area “Best Of” lists, including The San Francisco Chronicle, SF Weekly, SF Gate, Zagat, Eater, CHOW, Yelp, Foursquare, Thrillist, Lonely Planet, SFist, and Trip Advisor. See the making of Smokestack.

Nothing Something created a space with a life & story of its own that intersects with the community and its history. It's not something that can be drawn; it's more a feeling than a design. The result is spectacular: Not the concept of time; not a decorative pastiche -- just a surprising encountering of a richly detailed moment.


The 1930’s decor is a highly textured game, a mystery that clues customers into the historic sweet spot that occurred for butchery and imbibing culture in America; a time before Supermarkets, as the country freed itself from the constraints of prohibition and rebounded from the great depression.

Creating a space of your own? Call today to discuss our consultation services.