Magnolia Dogpatch, San Francisco CA
Magnolia Dogpatch, also known as Smokestack at Magnolia Brewing, is a one-of-a-kind brewery and restaurant tucked into San Francisco’s post-industrial Dogpatch neighborhood. The building was originally a factory owned by the American Can Company, the corporation that manufactured the world’s first beer can.
Nothing Something created a space with a life & story of its own that intersects with the community and its history. It's not something that can be drawn; it's more a feeling than a design. The result is spectacular: Not the concept of time; not a decorative pastiche -- just a surprising encountering of a richly detailed moment.
The 1930’s decor is a highly textured game, a mystery that clues customers into the historic sweet spot that occurred for butchery and imbibing culture in America; a time before Supermarkets, as the country freed itself from the constraints of prohibition and rebounded from the great depression.