NSNY PROFILED IN NOVUM
October 2006
NSNY profiled in october issue of novum.
NSNY profiled in october issue of novum.
Nothing Something goes to Europe! We’re pleased to announce our publication in the October issue of Novum: World of Graphic Design, a monthly periodical covering the best in contemporary design, photography & illustration in Germany. A review and samples from our portfolio are featured throughout the magazines showroom column, which highlights new talents and the latest design trends from around the globe. Projects for Bo Aveshek, Made Her Think, Bing Bang Jewelry, The Metropolitan Club and A&G MERCH are among the 15 pieces on display.
“Nothing : Something: NY – or NSNY for short, offers a whole lot more than what the name indicates. These finger-on-the-pulse graphic designers in Manhattan are reconfiguring the creative boundaries in branding.” Scroll down to read the full article.
Visit http://www.novumnet.de/ for more information.
FULL ARTICLE:
Nothing: Something: NYWatch out Manhattan! Some of the 'mojo" is exiting SoHo. Yep, it's drifting across the East River to the ultra-hip Williamsburg section of Brooklyn. There's a full-blown design scene sprouting there, spearheaded by some of America's most adventurous artist/designer types who are busily reconfiguring the creative boundaries of clothing, furniture, jewelry, interiors and such.
Amid the hullabaloo is one of the new trendsetters in graphic design, the Nothing: Something: NY (NSNY) design office. Since Kevin Landwehr and Devin Becker founded it seven years ago, NSNY has jumped into the cultural mainstream, establishing its reputation with work for the young Manhattan/ Williamsburg tastemaker sets. "When it comes to style and taste making we work in the belly of the beast, many times for the beast," laughs Landwehr.
However, according to the principals, who met as students at the Maryland Institute, College of Art in Baltimore, they avoid trends. "Our work is intended to be in the moment, never about the moment." Marked by a penchant for balancing typographic classicism and an appreciation of vintage visual vernaculars and specialty printing, with a restrained, "ok, sometimes chaotic" modernism, their approach reflects respect for classicism while projecting a sense of edge. "Consistently, our goal is to channel the past into something meaningful, beautiful, and emotionally compelling."
And effective!At NSNY the bottom line is the bottom line. Yes, they're inventive types, but they're also businesspeople that quickly get at client ambitions and trump them. "Many of our clients are seeing profits and growth in excess of 300% per season. We're not just creative to them; we're an investment that pays big dividends."
Obviously, whether they're developing branding approaches for the New York fashion vanguard or trendy SoHo eateries, designing album packaging for half-dressed electro-punk girls and over-dressed rockers, or producing animated spots for FUSE Music Television, the highly individualistic approach of the Nothing: Something: NY team gives clients a bunch more than nothing for something.
Lanny Sommese, NOVUM
Nothing: Something: NYWatch out Manhattan! Some of the 'mojo" is exiting SoHo. Yep, it's drifting across the East River to the ultra-hip Williamsburg section of Brooklyn. There's a full-blown design scene sprouting there, spearheaded by some of America's most adventurous artist/designer types who are busily reconfiguring the creative boundaries of clothing, furniture, jewelry, interiors and such.
Amid the hullabaloo is one of the new trendsetters in graphic design, the Nothing: Something: NY (NSNY) design office. Since Kevin Landwehr and Devin Becker founded it seven years ago, NSNY has jumped into the cultural mainstream, establishing its reputation with work for the young Manhattan/ Williamsburg tastemaker sets. "When it comes to style and taste making we work in the belly of the beast, many times for the beast," laughs Landwehr.
However, according to the principals, who met as students at the Maryland Institute, College of Art in Baltimore, they avoid trends. "Our work is intended to be in the moment, never about the moment." Marked by a penchant for balancing typographic classicism and an appreciation of vintage visual vernaculars and specialty printing, with a restrained, "ok, sometimes chaotic" modernism, their approach reflects respect for classicism while projecting a sense of edge. "Consistently, our goal is to channel the past into something meaningful, beautiful, and emotionally compelling."
And effective!At NSNY the bottom line is the bottom line. Yes, they're inventive types, but they're also businesspeople that quickly get at client ambitions and trump them. "Many of our clients are seeing profits and growth in excess of 300% per season. We're not just creative to them; we're an investment that pays big dividends."
Obviously, whether they're developing branding approaches for the New York fashion vanguard or trendy SoHo eateries, designing album packaging for half-dressed electro-punk girls and over-dressed rockers, or producing animated spots for FUSE Music Television, the highly individualistic approach of the Nothing: Something: NY team gives clients a bunch more than nothing for something.
Lanny Sommese, NOVUM
Labels: Lanny Sommese, Novum
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